Last Updated: December 2025
This Privacy Policy describes how Bakerly LLC (“we,” “us,” “our”) collects, uses, and protects information related to participation in the Advent Calendar Promotion (“Promotion”), including the Golden Ticket Sweepstakes.
1. Information We Collect
We may collect the following categories of information when you access or participate in the Promotion:
Information You Provide
- Name
- Email address
- Contact information needed to access the Advent Calendar
- Shipping address (collected from Sweepstakes winners for mailing Golden Tickets)
- Voluntary submissions through any forms associated with the Promotion
Information Related to Promotion Participation
- Calendar access and interaction data
- Automatically generated Sweepstakes entry (created when you access the Calendar and submit contact information)
- Device/browser information such as IP address, cookies, and engagement metrics
Order Information (Only When Required)
- If you redeem certain Daily Offers that involve a purchase, we may collect related order details through Shopify.
- Order details are not required to enter or win the Golden Ticket Sweepstakes.
2. How We Use This Information
We use information collected through the Promotion to:
- Provide access to the Advent Calendar experience
- Display relevant Daily Offers
- Administer the Golden Ticket Sweepstakes
- Randomly select Sweepstakes winners using the ODICCI platform
- Contact winners by email
- Collect mailing addresses to ship physical Golden Ticket cards
- Deliver weekly $50 digital gift cards to verified winners
- Fulfill any promotional redemptions
- Support customer service and communication needs
- Improve the functionality and performance of the Promotion
- Send marketing communications when you have opted in
We do not use your information to increase your odds of winning.
Purchases and order activity do not affect Sweepstakes entry or selection.
3. Golden Ticket Winner Information
For Sweepstakes winners, we process additional information only as needed to fulfill the prize:
- Winners are notified digitally via the email submitted at entry
- Winners must provide a physical mailing address so we can send the Golden Ticket card
- Golden Tickets are mailed as a standalone envelope
- Weekly $50 digital gift cards are delivered to the confirmed winner’s email
- Information related to prize delivery is processed securely and retained only for as long as needed to administer the prize and meet legal obligations
4. Sharing of Information
We may share your information with trusted third-party partners who assist with:
- Hosting and operating the Advent Calendar platform (e.g., ODICCI)
- Automated random winner selection
- Email delivery of digital gift cards
- Shopify-based checkout or order fulfillment (when applicable to Daily Offers)
- Customer support, analytics, and marketing optimization
We do not sell or rent your personal information.
We limit sharing to service providers who process data on our behalf and under confidentiality obligations.
5. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to:
- Support functionality of the Advent Calendar
- Improve user experience and performance
- Monitor engagement with the Promotion
You may choose to disable cookies through your browser settings; however, some features of the Promotion may not function properly without them.
6. Data Retention
Information collected through the Promotion is retained only for as long as necessary to:
- Administer the Advent Calendar
- Fulfill Sweepstakes and promotional obligations
- Maintain required business, accounting, and legal records
- Support customer service or audit needs
Data is then securely deleted or anonymized.
7. Your Rights
Depending on your location and applicable privacy laws, you may:
- Request access to your personal data
- Request corrections or updates to your information
- Request deletion of your data (subject to allowable exceptions)
- Opt out of marketing communications at any time
Requests may be submitted to happysupport@bakerly.com.
8. Data Security
We take commercially reasonable technical and organizational measures to safeguard your information, including:
- Encryption where appropriate
- Secure servers
- Access controls and limited employee access
- Industry-standard Shopify and ODICCI security protocols
- No digital system is completely secure, but we maintain practices designed to protect your data to the fullest extent reasonably possible.
9. Contact Information
For questions about this Promotion or our privacy practices, please contact:
Bakerly LLC
4300 East Braden Boulevard
Easton, PA 18040
happysupport@bakerly.com
